Monday, December 29, 2008

Atlus Software = win

An actual, joke press release from Atlus a few weeks back:
ATLUS TO MAKE ALL FUTURE GAME ANNOUNCEMENTS THROUGH ESRB WEBSITE



Unprecedented move to revolutionize game reveals

IRVINE, CALIFORNIA — DECEMBER 4, 2008 — Atlus U.S.A., Inc. today turned gaming PR on its head with the news that all future Atlus game announcements will be revealed first on the ESRB website.



“Our experiment has been a rousing success,” said Aram Jabbari, Manager of PR and Sales, beaming. “Allowing information about our upcoming titles to be silently posted on ESRB’s website has been a triumph, and we’ve decided to abandon all direct, overt disclosures of our future games in favor of quietly allowing the posting of new titles onto ESRB.org. Every other publisher puts their press releases out there in the same distribution channel, and sometimes the news gets overlooked. By sneaking all future game announcements onto the ESRB website for just a handful of passionate editors to find, we distance ourselves from industry conventions.”



Atlus will start this groundbreaking game launch tactic in 2009, and hopes to continue the practice as long as it remains effective.



“We’re sure we’ll have everyone doing this at some point, following in our footsteps. And maybe at some point it will force us to change direction. But in the mean time, we really feel that indirectly leaking all future game announcements and hoping a few people stumble upon them and tell everyone they know is the best way to go at this juncture.”



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About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.



For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!



This press release was a joke.

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The ESRB leaked game titles that were being localized before Atlus announced them. Hence this press release. I think it's pretty damn funny.

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