Yeah, it's real.
I was going to comment on it, but really what is there to say?
Minor unrelated update: I posted earlier in the week both here and on BG that nobody cares about MMM. And Ringthree is making me famous because of our shared sentiment. ;-)
I also wanted to post the picture from the BG thread because it still makes me laugh everytime I see it.(The numbered columns are replies and views.)